Pattern Love

This is one of the patterns I made for the Snow White and the Huntsman style guide:

Alice

an illustration for a special little lady:

TCBY

At Struck we got to rebrand TCBY, the original frozen yogurt shop. It was a challenge to keep the integrity of the company's history, while giving the brand a modern update. Below is a concept I worked on - The graphics were meant to feel playful and loosely japanese, and the logotype was meant to evoke the feeling of creamy frozen yogurt.